Born Learning is a national early care and education awareness campaign, whose partners include United Way and United Way Success By 6, the Ad Council, Civitas and Families and Work Institute, and whose materials are accessible from www.bornlearning.org for registered users. The Born Learning campaign is specifically designed to engage parents in helping their young children prepare for kindergarten.

Through PSA’s, the website and educational materials distributed locally through United Way of Calvert County’s Success By 6, it offers “doable” action steps that make it easy – and fun – to help children learn during everyday activities such as sorting laundry or grocery shopping.

The United Way of Calvert County Success By 6 has collaborated with local and national businesses to make many of the Born Learning products available to Calvert County residents.

Priority Partners is one of the latest organizations to demonstrate their support for Calvert County’s youngest members through sponsorship of the local Success By 6 Born Learning campaign. As a sponsor, Priority Partners purchased 1000 Kid Basics books, a laminated 10-page child development guide for new parents to be distributed through the local Health Department and home visitation programs, beginning in January of 2008.

Calvert Library also contributed to the Born Learning campaign by purchasing 300 Kid Basics books to benefit New Parent Outreach, providing mothers delivering at Calvert Memorial Hospital’s Family Birth Center with a helpful guide to caring for their child.

Through a grant from Verizon and a partnership with Department of Social Services and local agencies such as the Judy Center, Healthy Families and Even Start, 500 families over the next 3 years will receive the Recipes for Learningliteracy kits. With this valuable resource in hand, at-risk and low-income parents will have the opportunity to advance the literacy skills of these young children.

And finally, thanks to a sponsorship from Maerten’s Jewelers and a partnership with Annmarie Garden, United Way installed a Born Learning Trail at the world-class sculpture garden, an ideal location that attracts thousands of children every year for a myriad of children’s events and art programs. The Born Learning Trail includes 10 colorful signs that engage parent and child in  fun early learning activities and games such as hopscotch.

Visit the Born Learning Trail!